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Adobe's new creative generative artificial intelligence Firefly unveiled!

Adobe's new creative generative artificial intelligence Firefly unveiled!

March 22nd, 2023
View OriginalTranslated by Google

AI is providing a way to open up the world that meets the designer's vision for the creative age. In this world, creative output can be based on a description or even a gesture, audio and video editing can be based on a general idea, and work can be completed based on your most "handy" process. Every "node" that needs to be modified repeatedly Ability to iterate quickly with your style. At the same time, this opening method is always an efficient tool to "help" creative people rather than "replace" creative people.

For this opening method, Adobe's answer is:

Adobe Firefly, Adobe's collection of creative generative AI models. It combines the powerful functions of Adobe creative and digital experience applications with artificial intelligence to help designers improve design efficiency and break through the boundaries of creativity.

Adobe Firefly can not only focus on commercial design purposes, ensure that creations are safe and usable, but also empower designers to find new ways of monetization for them. At the same time, it also complies with the global standard of trusted digital content attribution advocated by Adobe - Content Authenticity Initiative "CAI", and has always been developed under the ethical guidelines of artificial intelligence.

Want to learn more about Adobe Firefly 's superpowers?

Adobe Firefly :

Adobe's collection of creative generative artificial intelligence models

Adobe Firefly is a new set of creative generative artificial intelligence (AI) models launched by Adobe recently, and will be part of the new Adobe Sensei generative AI service across Adobe cloud products. The initial release focuses on image generation and text effects, and will be integrated directly into workflows in Adobe Creative Cloud, Document Cloud, Experience Cloud, and Express Cloud. The first applications to integrate with Firefly will be Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator.

Adobe has a more than ten-year history of AI innovation, delivering hundreds of intelligent capabilities through apps to hundreds of millions of customers through Adobe Sensei. Thanks to Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI (artificial intelligence attribution) in Adobe Experience Platform, and Liquid Mode in Acrobat, Adobe Our customers can author, edit, measure, optimize, and review billions of pieces of content in a more powerful, accurate, faster, and easier way. The development and deployment of these innovative features are in line with Adobe's AI ethics principles of responsibility, commitment, and transparency.

Facing the needs of commercial design, Firefly, which consists of multiple models, can provide high-quality images that are safe to use for commercial design. The model used in the first Adobe Firefly beta, trained on Adobe Stock stock, publicly licensed content and public domain content whose copyright has expired, will focus on image and text effects and is designed to generate images that are safe for commercial use Content. With hundreds of millions of professional-grade, licensed images, Adobe Stock is one of the most high-quality stock images on the market, helping to ensure that Firefly doesn't generate content based on someone else's or brand's IP. Future Firefly models will use various assets, techniques and training data from Adobe and others. Adobe has made addressing the potential for harmful bias a priority as it develops other models.

Adobe Firefly :

Not a replacement, but an empowerment,

It is more likely to be a new way for designers to realize their creations

The emergence of creative generative AI has made more and more "creators" start to worry about whether they will be replaced by artificial intelligence. In Adobe's view, the purpose of technological development is to better liberate the hands of creative people, allowing them to spend more time and energy on creativity.

Therefore, the correct use of Adobe Firefly can enhance human creativity and wisdom without replacing the vigorous and beautiful imagination of human beings. Facing the blowout demand for large-scale content in the digital future, good ideas require more concentrated energy, and Adobe Firefly, which fills the gap between imagination and canvas, allows creative people to focus on the more creative aspects of their work. part, allowing them to continue high-quality creative vitality in the midst of explosive content demand.

In addition, Adobe hopes to enable more users to successfully realize their ideas and obtain commercial returns through creative generation AI services, just like Adobe Stock and Behance. Adobe is planning another new revenue opportunity for creative professionals. Adobe will share details on how contributors will be rewarded commercially once the Firefly beta is over.

Create "CAI", "Do Not Train" tags

Establishing a global standard for trusted digital content attribution

As the volume and breadth of AI-generated content continues to grow, creative generative AI opens up myriad new possibilities for how we work, play, and communicate, while sparking discussions about ethics and responsibility in the digital age. It will become increasingly important to increase the transparency of content about this type of artificial intelligence and provide people with a way to communicate ideas and verify authenticity.

Adobe created the Content Authenticity Initiative, CAI, to establish a global standard for trusted digital content attribution.

Adobe is driving open industry standards with CAI's open source tools, which are free and actively developed through the not-for-profit Content Provenance and Authenticity Alliance (C2PA). The initiative's goals include rolling out a universal "Do Not Train" content certificate tag that creators can include in an image's content certificate to request that their content not be used to train models. Wherever such content is used, published or stored will remain associated with the content credential label.

In addition, AI-generated content will be flagged accordingly. Adobe is also trying to build a Firefly ecosystem, and plans to provide Firefly as an API on each platform, allowing customers to integrate it into custom workflows and automations.

Therefore, Adobe Firefly is a friendly army, and it is the strongest support in the friendly army! let us wait and see.

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