AI shopping is here: Microsoft announces integration of AI online shopping features in Bing and Edge browsers

Microsoft is actively developing new shopping features to enhance users' shopping experience. According to the latest update on Microsoft's official blog, Microsoft plans to integrate Microsoft Shopping shopping features in Bing search, Bing chat and Edge browser.

This new shopping feature is designed to help users find the products they want more easily. With the proliferation of product choices and the explosion of information, users may find it difficult to pick the right product. Microsoft hopes to help users find the products they want more easily through this new shopping feature.

According to Microsoft, the Edge browser saved online shoppers around the world $3.7 billion last year through built-in shopping features such as coupons, cash back, price history and price comparisons. Now, Microsoft plans to further promote the Microsoft Shopping shopping tool in Bing and Edge browsers, using AI technology to improve users' online shopping experience.

For example, when a user is shopping for headphones, they can open a Bing chat in the Edge sidebar, and Bing will suggest shopping factors such as sound quality, comfort, and device compatibility.

After selecting a product, users can ask Bing Chat to briefly summarize the evaluation content of netizens in Edge, and quickly browse the main insights and mainstream opinions about the product.