Apple is testing an artificially intelligent chatbot, but has no clear idea of how to use it.
The generative AI of "Apple GPT" could compete directly with tools from companies like OpenAI, Google, Microsoft, and Meta.
Apple is creating its own artificial intelligence chatbot, which some engineers are calling "Apple GPT," according to a Bloomberg report. According to reports, the company does not currently have any firm plans to release the technology to the public.
According to Bloomberg, the chatbot uses its own large language model (LLM) framework called "Ajax," running on Google Cloud and built using Google JAX, which is used to accelerate machine learning research. frame. Apple has multiple teams working on the project, including addressing potential privacy implications, people familiar with the matter told the publication.
Bloomberg notes that other tech giants, including Meta, Microsoft, and Google, have been quick to roll out their own generative AI offerings, both for businesses and the general public. And Apple's absence in this area is somewhat noticeable. While Apple has banned employees from using ChatGPT, according to Bloomberg, engineers have been using Ajax-powered chatbots internally. Ajax aims to "unify machine learning development," according to Bloomberg.
Apple has kept a relatively low profile in the field of generative artificial intelligence, even though the company has long incorporated artificial intelligence into its software. Apple's best-known artificial intelligence system is Siri, the voice assistant that helped fuel the trend among tech companies, but critics have long claimed Siri still has a long way to go. To bolster its efforts, Apple in 2018 hired John Giannandrea, who previously headed artificial intelligence and search at Google, to oversee Siri and its machine learning team. According to Bloomberg, Giannandrea and Craig Federighi, Apple's senior vice president and head of software engineering, are leading Apple's artificial intelligence initiatives.
In a recent interview with Good Morning America, Tim Cook said artificial intelligence technology is an area Apple is "watching closely." Cook also expressed concern about AI products during an earnings call in May, noting that there are "some kinks that need to be addressed." Other companies have started collaborating to introduce different LLM models to startups and researchers. Meta announced on Tuesday that its LLM LLaMA 2 will be available on Microsoft's Azure platform. Microsoft is also running OpenAI's GPT model on its Bing search product.
While Apple's plans in the field of artificial intelligence remain unclear, according to Bloomberg, Apple plans to make "major AI-related announcements" sometime next year.