Noonoouri becomes first AI character to land major record deal
Warner Music has signed avatar Noonoouri to release their debut single Dominoes, which features German DJ and music producer, Alle Farben. The song was created using artificial intelligence technology and is based on a real singer's voice but modified so that she has her own unique sound. In the video, Noonoouri wears Kim Kardashian's shapewear brand Skims.
This means Noonoouri becomes the first AI character to land a major record deal.
background knowledge: Noonoouri is a 19-year-old digital personality with over 400,000 Instagram followers who has collaborated with some of the biggest names in fashion and lives in Paris. She was created by 43-year-old Munich-based graphic designer Joerg Zuber and his creative agency Opium Effect. Noonoouri was launched to the market by Zuber in late 2017, and since then she's collaborated with brands like Marc Jacobs, Dior and Versace, campaigned for Kim Kardashian's cosmetics line, and collaborated with brands like Naomi Campbell Such supermodels become "friends".