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Microsoft tests Bing deep search: enhanced with GPT-4, slower than normal search

Microsoft tests Bing deep search: enhanced with GPT-4, slower than normal search

Hayo News
Hayo News
December 6th, 2023
View OriginalTranslated by Google

According to news on December 5, Microsoft has brought a new feature to its own search engine - Bing Deep Search (Deep Search), which can provide "more relevant answers" to more complex questions.

Microsoft pointed out that when people face complex and nuanced problems, it is often difficult to quickly find the answers they need. While users know what they're looking for, search engines don't.

According to reports, this new feature can provide more relevant and comprehensive answers to "the most complex searches." However, Microsoft's launch of Bing Deep Search is not to replace the existing basic search function, but to provide a deeper and richer web search option.

Understand search intent

Deep Search builds on Bing's existing web indexing and ranking system, enhanced with GPT-4. After turning on the Deep Search function, it can expand the searched content into a description of "what the ideal result should be."

Of course, some users may not be able to provide precise questions when querying, which will lead to ambiguous results. For this case, it will use GPT-4 to understand the user's "all possible intentions" and give a comprehensive description for each intention.

Reflected on the specific product, Deep Search provides an ambiguity option, which displays all the content that the user may be asking.

Find deeper results

After users ask a question, Bing will take the question deep into various networks and extract relevant content that does not usually appear in ordinary search results. Deep Search is said to use a series of query techniques to find expanded content that might match a user's question.

Thanks to this, Deep Search can draw inferences from one instance and find results in various directions that users want to query, even if they do not explicitly contain the original keywords.

Microsoft notes that while Bing considers millions of web pages for each search, Deep Search considers ten times as many results to find answers that are more specific or comprehensive than those found in a normal search.

Result ranking

Deep Search first reviews the large collection of web pages it collects and then ranks them based on how well they match a comprehensive description.

Of course, here Deep Search will use a variety of strategies to determine the relevance and quality of each result, considering factors such as match, appropriate level of detail, source credibility, freshness, and popularity.


Obviously, Deep Search needs to search tens of millions of web pages to give an answer, so it requires a longer search time than ordinary search methods, and it may even take up to 30 seconds to complete.

Therefore, Deep Search is not suitable for all users. It is more suitable for those who are used to asking questions in complex ways, so Deep Search is currently only an optional feature.

Reprinted from IT之家View Original