Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

What can Firefly do?

DIGITAL IMAGING AND PHOTOGRAPHY

Unlimited creative options, fast.

Think of how many hours you’d save if you could add what’s in your head to your composition instantly. Firefly is gearing up to include context-aware image generation so you can easily experiment and perfect any concept.

ILLUSTRATION, ARTWORK, AND GRAPHIC DESIGN

Instant creative building blocks.

Imagine generating custom vectors, brushes, and textures from just a few words or even a sketch. We plan to build this into Firefly — plus the ability to edit what you create using the tools you already know and love.

VIDEO

Astounding video edits, simplified.

Change the mood, atmosphere, or even the weather. We’re exploring the potential of text-based video editing with Firefly so you can describe what look you want and instantly change the colors and settings to match.

MARKETING AND SOCIAL MEDIA

Distinctive content creation for everyone.

Get ready to create unique posters, banners, social posts, and more with a simple text prompt. With Firefly, the plan is to do this and more — like uploading a mood board to generate totally original, customizable content.

3D MODELING

Future-forward 3D.

In the future, we hope to enable Firefly to do amazing work with 3D, like turning simple 3D compositions into photorealistic images and quickly creating new styles and variations of 3D objects.

What is Adobe doing to prevent copyright infringement? 

As part of Adobe’s effort to address generative AI-related copyright infringement concerns, we are training our initial Firefly model on Adobe Stock images, openly licensed content, and public domain content where copyright has expired.

Visit Official Website

https://www.adobe.com/sensei/generative-ai/firefly.html